The Dallas Cowboys Pro Shop in the South Plains Mall has been experiencing an increase in revenue this holiday season.
The store manager said it might have something to do with the Cowboys clinching their first first playoff berth since 1995.
“I can tell you that we have had customers texting us, you can text the mall and ask questions, definitely an influx of questions about Dallas Cowboys merchandise and the Dallas Cowboys Pro Shop,” Ashley Knox said, the Marketing Manager at the South Plains Mall.
Knox added the two highest demand jerseys in the NFL are Dak Prescott and Ezekiel Elliot.
“The manager is struggling to keep Dak Prescott jerseys in stalk, so everyone can get that fresh new part of the Cowboys,” Knox said.
Shoppers still have time to get the latest Dallas Cowboys merchandise before the holidays, but most importantly, before playoffs.
