EDIT CLEAN, LLC, in collaboration with Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble (P&G), announces the opening of the newest Tide Dry Cleaners store in Lubbock, Texas. This is the first location in the Northwest Texas, market, applying Tide’s® 70 years of fabric care experience, GreenEarth® Cleaning technology and concierge services to meet guests’ needs.

Local owner, Brandt Stravlo, a Lubbock native and Chief Operating Officer of EDIT CLEAN, LLC, said bringing the Tide® name to the local community was an opportunity he couldn’t pass up.

“The Tide® name carries a lot of weight here,” Stravlo said. “Our customers are going to be blown away by the quality and convenience features of Tide Dry Cleaners, as well as our GreenEarth® Technology, which sets us apart from other dry cleaners in the Lubbock market.”

Stravlo and the local Tide Dry Cleaners team have also partnered with the Lubbock Dream Center, which provides gently-used clothing to members of the community in need.

The new Lubbock store, located at 4511 98th St, will host a public grand opening event on Saturday, June 18 from 8 a.m. to 5 p.m. Every in-store guest will receive two free dry cleaning items with their order.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and 24-hour pick-up and drop-off with a 24-hour kiosk and drop-box. Through its partnership with GreenEarth® and utilization of Tide® and Downy® fabric care, Tide Dry Cleaners offers cleaning technology to care for a wide range of garments and textiles.

“We’ve listened to consumers who have had their fair share of frustrations with dry cleaning and we are excited to continue paving the way for excellence in this industry. The quality, customer service, and convenience that make up the Tide Dry Cleaners experience is unlike any other, and we are so excited to bring that to Texas,” said Erica Jones, Tide Dry Cleaners Marketing Manager.

“We are so pleased to see the Tide Dry Cleaners franchise expand into yet another state with a great franchise group, EDIT CLEAN, LLC. We join them in celebrating the opening of their new Tide Dry Cleaners location in Lubbock,” said Thomas Flaherty, President & CEO, Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble.

About Tide Dry Cleaners
For 70 years, Tide® laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide® brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit www.TideDryCleaners.com.

About Agile Pursuits Franchising, Inc.
Founded in 2008, Agile Pursuits Franchising, Inc. (APFI) is a wholly-owned subsidiary of Procter and Gamble. APFI is a franchisor and operator of Tide Dry Cleaners, with locations across the
United States. To locate a store near you, please visit www.TideDryCleaners.com.

About GreenEarth® Cleaning
GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin and Jim Douglas. GreenEarth® technology is licensed by more than 1,300 dry cleaners worldwide. For more information, please visit www.GreenEarthCleaning.com.

(News release from Edit Clean, LLC)