On July 14, Chick-fil-A® will ring-in the most celebrated chain-wide event honoring the beloved “Eat More Chikin®” Cows – Cow Appreciation Day. As part of the Atlanta-based restaurant chain’s celebration, Chick-fil-A is offering a free meal (breakfast, lunch or dinner) to any customer who visits one of its 1,900 restaurants fully dressed as a cow.
Customers dressed “head to hoof” in cow attire will receive a free Chick-fil-A Meal, which includes an entrée, side item, and Dr Pepper® (or beverage of choice). Customers who are too “chicken” to go all-out in cow attire will receive a free entrée of choice for wearing any cow-spotted accessory, such as a hat, scarf, tie or purse.
Locally, the Chick-fil-A Lubbock locations at 82nd & Milwaukee, 69th & Slide, Raider Park and South Plains Mall are celebrating the “holiday” with its own twist. Each location will have customized activities throughout the day to encourage the city of Lubbock to ‘sport their spots’ for a free meal. “This event is simply a way to have some summer fun the Chick-fil-A way. We encourage families and friends to come out and spend time together and enjoy a free meal, must be dressed like a cow, of course.” said Abie Rampy, Marketing Director at 82nd and Milwaukee. It is noted that this year’s Cow Appreciation Day will be held on a Tuesday instead of a Friday in an effort to provide a better dining experience for those participating in our Cow Appreciation Day as well those who are simply dining with Chick-fil-A.
In 2014, more than 900,000 cow-dressed customers stampeded Chick-fil-A restaurants nationwide for Cow Appreciation Day. The chain expects to host more than one million cow-clad guests for this year’s event.
Chick-fil-A has a special web site dedicated to the day: www.CowAppreciationDay.com. The site offers in-depth details on the celebration, cow costume ideas, as well as downloadable cow spots, masks and other bovine-themed accessories customers can use to create costumes.
The excitement around Cow Appreciation Day each year offers further proof that the passion for Chick-fil-A’s beloved bovines is stronger than ever. For the past 20 years, Chick-fil-A’s renegade “Eat Mor Chikin” Cows have entertained consumers through ads highlighting their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. In addition to clever roadside billboards, the “Eat Mor Chikin” Cows are the focal point of the company’s in-restaurant point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.
(News release from the Lubbock area Chick-fil-A restaurants)
