Starting on Thursday, American Airlines will offer daily non-stop service from Lubbock to Phoenix.
According to azcentral.com, AA added Lubbock, Midland/Odessa and Roswell to its daily flights at Sky Harbor in Phoenix starting March 3.
City of Lubbock officials confirmed the report from Phoenix and said daily flights would begin Thursday.
An online travel site indicated prices could be lower than $250 for those who book 30 to 60 days in advance. But the price is much higher for those needing a ticket on short notice.
The flight time is just short of two hours.
Other direct flights to and from Lubbock include Dallas, Houston, Denver, and Austin.