Vitality Bowls, renowned for its dynamic café vibe and superfood menu filled with extraordinary tastes has signed an agreement with entrepreneur, Joty Brar to open the first café in Lubbock.

Brar is planning for a spring opening in the center of Lubbock. Conveniently located at the busy intersection of University Avenue and Glenna Goodacre Boulevard. local residents, professionals and students will have easy access to healthier food options while out and about.

Following this opening, Brar is planning to open additional locations in the Lubbock area.

“My family has always treated food as medicine and I have seen the positive effects that it has on the body,” said Brar a seasoned executive with extensive experience in fashion design and marketing. “I’m excited to bring Vitality Bowls to my home state of Texas and into the Lubbock community to increase awareness about the healthy and fresh ingredients in each of the dishes.”

Originating in Northern California and specializing in açaí bowls that feature a thick blend of the Amazon’s antioxidant-rich berry, topped with a variety of superfoods – Vitality Bowls has solidified itself as America’s superfood café. All items on the menu are made to order for each customer and are prepared in a kitchen to avoid cross contamination so customers with food allergies can feel safe about eating at Vitality Bowls. No ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives are used, giving the purest taste possible to each menu item.

The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and the signature Vitality Bowl (with organic açaí, strawberries and honey). Additionally, the brand recently announced exclusive additions to its kids menu. Plus, fresh juices, organic soups, panini and salads are available in each café.

“We’re excited to have Joty continue to grow the brand in Lubbock,” said Tara Gilad, co-founder of Vitality Bowls. “Her business intellect and background experience with marketing is outstanding and will be vital to filling the demand for a healthy fast casual café in Lubbock.”

There are currently more than 20 Vitality Bowls restaurants across the United States with 20-plus franchise units under development.

About Vitality Bowls
Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with nearly 40 cafes open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.

To learn more about Vitality Bowls franchise opportunities, visit http://vitalitybowls.com/franchise and for more information about the brand, visit the company website at http://vitalitybowls.com.

(News release from Vitality Bowls)