Imagine Lubbock Together today unveiled five different sign designs that will be displayed at each of the seven highway entrances to the city of Lubbock. Input on the signs came from residents from every corner of the city and the funds to build the signs were raised privately by the Lubbock Association of Realtors.
Under the banner “All that’s good in,” each sign highlights something that is uniquely Lubbock. From the city’s agricultural roots and its musical inspirations to the growing universities and medical hub, the signs are designed to showcase the industries that built the community.
Today’s unveiling is in preparation of a four-week social media campaign that will launch on Mon., May 15, in which each of the model signs will be featured at a key location for one week. The public will be encouraged to take photos with the signs to be entered into a drawing to win prizes related the industry and the grand prize: a staycation in Lubbock.
1. Agriculture: May 15-19 at the Bayer Museum of Agriculture
- Each photo with the sign posted using #AllThatsGoodinLBK will be entered to win a VIP Tour and Wine Tasting at Llano Estacado Winery
- Winner will be announced on May 22
2. Entertainment: May 22-26 at the Buddy Holly Center
- Each photo with the sign posted using #AllThatsGoodinLBK will be entered to win a two sets of season tickets to Moonlight Musicals
- Winner will be announced on May 29
3. Medicine: May 29-June 2 in the UMC Hospital Lobby
- Each photo with the sign posted using #AllThatsGoodinLBK will be entered to win a health and wellness package featuring: personal training sessions at Bodyworks, a gift card to Freshii’s and more!
- Winner will be announced on June 5
4. Education: June 5-9 at the Texas Tech Museum and the LCU Welcome Center
- Each photo with the sign posted using #AllThatsGoodinLBK will be entered to win signed athletic gear from the universities!
- Winner will be announced on June 12
Everyone who takes a photo with all of the signs will be entered to win the grand prize, a “staycation in Lubbock.” The winner will be announced on June 12 and the package will include:
- Two-night stay in a suite at the Clarion Hotel & Conference Center
- Four passes to Joyland Amusement Park
- Admission to local museums
- ift cards to local restaurants
One of the top five themes found in the thousands of ideas gathered during the early phases of Imagine Lubbock Together was beautification and image, and more specifically, a marker at each major entrance to the city welcoming visitors and exuding a sense of community pride.
With that in mind, a taskforce made up of city, county and state officials was created to facilitate the resurrection of some sort of sign or monument. Based on input of the taskforce as well as research into cost, design and location, the group determined the first step should be to erect simple signs at each of the major entrances into the city of Lubbock, with a plan to later add more elaborate welcome monuments.
The examination of traffic patterns shaped a list of the likely locations for the welcome signs, and those spots have since been refined by the Texas Department of Transportation. Because these signs contribute to the image of Lubbock, and beautification affects all aspects of city life, the Lubbock Association of Realtors volunteered to fund the project.
The final designs were inspired by local marketing professionals who participated in a focus group and the designs were then illustrated by Texas Tech graduate Peyton Waldrip.
Imagine Lubbock Together is a community planning effort coordinated by the Lubbock Chamber of Commerce.
The Lubbock Chamber of Commerce represents over 2,000 businesses and over 79,000 employees on the South Plains which accounts for over $2 billion in annual household earnings in Lubbock and West Texas. The Chamber has twice earned the distinguished 5-Star Accreditation from the U.S. Chamber of Commerce and is a two-time Chamber of the Year recognized by the Association of Chamber of Commerce Executives.
(News release from Lubbock Chamber of Commerce)