As Lubbock continues to grow, new things are going in all over town. That includes in West End Shopping Center where Duluth Trading Company has found a new home.

Duluth Trading Company is now open, and held their ribbon cutting this morning. Today, in front of the store, professional lumberjacks and lumberjills will demonstrate activities like axe throwing, cross cut sawing and upper hand chopping to show off how Duluth’s gear works.

The demonstrations will be at 10:30 a.m. and 12 p.m. in front of Duluth Trading Company which is off of Loop 289 in West End Shopping Center.