Today, September 15th, is celebrated as National (Be)er Responsible Day, so Standard Sales and the Texas Tech Alumni Association teamed up to pay for 300 discounted and in some cases, free Lyft rides for fans 21 and older attending the Texas Tech Football game against Arizona State.
 
“You can use it tomorrow from 3 o’clock on until the game and it goes on until 11 p.m. It’s just eligible to be used from your house to the game and from the game to home, you can’t use it to go to another to continue your day,” Tawny Westbrook, with Standard Sales said. 
 
Tailgating at Texas Tech is one of the only cases where liquor is allowed on campus. Some Lyft drivers said during football season tailgating can lead to more alcohol consumed and that’s why they’re on board with this promotion.  
 
“The safer we can make the city and the streets by promoting Lyft and having people take it verses drinking and driving then we’re winning the battle against drunk driving,” Mike McMakin, a driver for Lyft said.
 
 
**Below is a statement from Standard Sales**

Standard Sales and Texas Tech Alumni Association Provide Lyft Rides To Discourage Drunk Driving (Lubbock, Texas) Drunk driving is 100 percent preventable and in September, Standard Sales Company will join forces with the Texas Tech Alumni Association to remind fans on game day “Make a plan. Don’t Drive Drunk.” Standard Sales and the TTU Alumni Association plan to provide 300 discounted, and in some  cases, free Lyft rides for fans 21 and older attending home games September 16 and September 30.
The effort is in recognition of Global Be(er) Responsible Day.


Global Be(er) Responsible Day brings brewers, distributors, community organizations, and retailers together to focus on the importance of responsible consumption, while addressing the issues of alcohol abuse and drunk driving. The day is recognized each third Friday of September. Standard Sales will be releasing $15 Lyft promo codes on its Facebook page eligible for use for the Raiders’ last two home games in September. Consumers will need to download the Lyft app to participate. The codes will release 3 p.m.,
Friday, September 15 for the TTU vs Arizona State game and a new code will be issued
on Friday, September 29 for the TTU vs Oklahoma State game. The codes are first come first served and riders must be 21 years or older to participate.


The rides are only available for use to and from the stadium but will allow plenty of time for tailgating. The partnership serves to highlight the need to plan ahead and designate a driver or a safe ride if adult beverages are part of your game day.
While nationally drunk driving is down, Texas continues
to lead the nation in drunk driving fatalities.
Contact: Lanny Layman,
CEO
–
President
Standard Sales Company
432.367.7662
llayman@standardsales.com
For Immediate Release
For more information contact:
Retha Fortenberry
Standard Sales Company, L.P.
Tel.
325.226.3682
Email
Rfortenberry@standardsales.com