After Cyber Monday reached record numbers of over $3.4 billion dollars, local businesses change strategy to compete with big businesses during the holiday season.
“You’re supporting your Lubbock economy,” 34th Street Association President Kyra Jenkins said. “If one person does good then the whole community benefits from that.”
The 34th Street Association aids and promote business in that area. Now, after the construction in that area is finished, Jenkins said it’s time to come out and support mom and pop shops.
“Most of the stores that are going to be along 34th are going to be smaller,” Tasmanian Gun Co. Owner Tim Scarborough said. “They’re going to be mom and pop shops. Where in our store it’s James Johnson and myself, it’s just the two of us.”
Scarborough said the personable conversations with each client is an advantage his business offers that customers may not find at larger retailers.
“It’s not a fact if you come in and then you buy what you want and you check yourself out and you leave,” Scarborough said. “We want to go through the process with you. I think that’s one of the things because when you go into one of these small stores, people are having to try harder because they do want your business.”
Jan’s Parts & Things Inc. Owner Jan Sims said providing unique products gives her business an edge over competing stores.
“This is how I’ve stayed on 34th Street, by trying to provide something that somebody else doesn’t have or help somebody so that they can make some money helping somebody else.”