A South Plains cotton farmer ridiculed Nordstrom, by posting photos of his jeans covered in mud. Along with the photos, he included a statement about the nationwide retailer’s jeans for sale that are “heavily distressed” and look like they have mud caked on them.
Jeremy Brown said he posted the message in order to educate consumers and companies about where their products come from.
The jeans, available on Nordstrom.com, sell for $425, were described on the site as “Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.”
“Hey Nordstrom! I would be glad to sell you these jeans for $450,” Brown wrote on Facebook. “These jeans are actually worn by a real American Cotton Grower that you pay maybe $0.65 a pound for the lint. If you don’t know, an average bale of cotton weighs 500 pounds. You can make 215 jeans out of one bale of cotton. Doesn’t take a mathematician to see who is not getting a good deal. Support the American Farmer and buy more cotton!”
Brown told EverythingLubbock.com that his wife’s response to his post was his favorite.
“She said, ‘I’m proud of the fact that my husband doesn’t have to buy jeans to make it look like he’s worked hard. He comes home with them dirty because I know that he’s worked hard,'” Brown explained.
“I love being a farmer, I love what I do,” Brown added. “There’s a lot of hardworking men and women, we provide a safe food and fiber source for the American people, and beyond.”
He said people will often “forget the people that actually grew the crop,” or in Brown’s case, the fiber.
Brown mentioned he was “just trying to make fun with it, but at the same time, educate the general public.”