The Cheesecake Factory Inc. on Tuesday evening confirmed that negotiations are underway for a location in Lubbock. 

“Our restaurant development team is always on the lookout for great sites,” said Alethea Rowe Senior Director, Public Relations.  “We are currently in discussions with Macerich [the South Plains Mall] regarding a location in Lubbock, and look forward to signing our lease soon.”

According to lubbockintheloop.com the location will be the southeast corner of the mall to the north of Firestone and in front of Barnes & Noble.  

“Subject to change. We heard ground breaking is scheduled for August,” lubbockintheloop.com reported.