The following is a press release from The Price Group: 

DEFINE body & mind is hosting their 3rd annual Pink Ride October 27, 2018. All bikes will be moved out on the patio, located on the east side of the building. The ride will take place at 10:00 a.m. at DEFINE Studio, 4413 82nd Street, Suite 130.

The cost to participate is $30 per rider and all proceeds will be donated to the Susan G. Komen Foundation of West Texas.

For DEFINE owner, Lara Seybert, the cause hits close to home. “I have witnessed family members and friends fight this awful disease,” said Seybert. “DEFINE chooses to support the Susan G. Komen Foundation of West Texas in hopes of raising money to rid breast cancer for good. Each dollar that is raised is one step closer to finding a cure. It doesn’t matter if it’s $1 or $100; each penny goes a far way. DEFINE wants to spin for all of those who are fighting. We will cure this disease! ”

Refreshments will be served following the ride. If you’re interested in joining the ride and the fight against breast cancer, you can sign up at lubbock.definebody.com.

(Press release from The Price Group.)