The following is a news release from the Texas School Public Relations Association:
The Texas School Public Relations Association is pleased to announce the recipient of its 2019 Rookie of the Year Award: Emily Solis.
Solis, a Communications Manager at Frenship ISD, receives the award as “a proven winner, a proven leader and a proven benefit for our district.”
“Her professional skill set of written and visual communication, strategic innovation and support of many district initiatives has lifted the level of our professional quality to new heights,” said Andy Penney, Frenship ISD’s Director of Public Relations and Information.
Within six months of starting at Frenship, Solis had launched the district’s first-ever magazine, a 64-page back-to-school publication that saw more than 15,000 copies distributed.
“All the page layouts, graphic design work and content organization were produced through her creative eye,” said Penney. “Not only did the magazine serve as a great promotional tool for us but it also included 34 business sponsorships which Emily secured totaling $27,200. The final product generated more than $13,000 in net revenue for our department.”
She revitalized Frenship’s Homecoming celebration, partnering with the Chamber of Commerce to turn a football game into a three-day celebration including a community dinner, alumni golf tournament, parade and street dance, including fireworks.
The Rookie of the Year Award honors a TSPRA member who has exhibited a creative, dedicated and professional approach to school communications and who has not been employed in school public relations for more than 36 months at the time of the nomination deadline.
The 2019 Rookie of the Year Award is sponsored by O’Connell Robertson.
David Hicks of Allen ISD chairs TSPRA’s 2018-2019 Professional Awards Committee, which includes Denise Blanchard, Amarillo ISD; Julie Zwahr, Denton ISD; Tiffany Veno, Garland ISD and Kyndall Jirasek, Pflugerville ISD.
For additional information, contact the TSPRA State Office at 512-474-9107 or at info@tspra.org
(News release from the Texas School Public Relations Association)
