Texas Tech University officials said season ticket sales hit their second highest rate yet with this year’s football season.
The increase in sales is also impacting surrounding businesses.
Several Lubbock hotels told KLBK and EverythingLubbock.com the return of Red Raider football brings about one of their busiest seasons of the year.
“Live and die for it. It controls the weekends for months,” Courtyard Lubbock Downtown General Manager Erick Lewis said.
Lewis added that people start reserving their rooms a year in advance.
“As soon as the football season, the schedule is released people are online trying to book. So it really does happen that far in advance,” Lewis said.
The local bed and breakfast Woodrow House has ten rooms and said they will absolutely sell out for home games.