The family of a missing elderly couple from Bovina desperately sought the public’s help this week. 

Rosendo Lara, 81, and his wife, Hortencia, 84, were last seen at their home in Bovina around noon on Friday, January 19. 

Their daughter, Anna De La Cruz, said she lives across the street and had seen the couple that morning when she gave her father his Dementia medication. 

When she came home around 4:30 Friday afternoon, her parents were nowhere in sight. She and her family immediately called police. 

The couple’s information and photos have been shared hundreds of times on Facebook. Their information flashes on billboards on busy highways across the state.

“My parents do not speak English,” De La Cruz said. “We are afraid that they broke down, ran out of gas. They got out of the truck and now they are more lost.”

Rosendo Lara is described as a Hispanic male, 5 feet 6 inches tall, weighing 150 pounds. He has white hair and gray eyes. Hortencia Lara is described as a Hispanic female, 5 feet 1 inch tall, weighing 150 pounds. She has black and silver hair and brown eyes. 

They were last seen driving a silver, 2000 Chevrolet Silverado pickup with a Texas license plate: GWY-7326. 

Anyone with information was asked to call the Bovina Police Department at (806) 251-1133 or the Parmer County Sheriff’s Office at (806) 481-3303.

(Information from myhighplains.com

Rosendo (bottom left) and Hortencia (bottom right) Lara went missing on January 19th from their home in Bovina, TX.

Rosendo (bottom left) and Hortencia (bottom right) Lara went missing on January 19th from their home in Bovina, TX. Image from myhighplains.com